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Derby’s new £27.5m velodrome is named ‘Derby Arena’ – but only in the short-term

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Derby’s new £27.5m velodrome is named ‘Derby Arena’ – but only in the short-term

DERBY’S £27.5 million multi-sports centre has been named the Derby Arena – but only for marketing purposes.

The city council has said that this will now be its name until a sponsor can be found.

The authority has now further clarified that the name “Derby Arena is being used for marketing purposes whilst the sponsorship strategy is being progressed, which will include the opportunity for naming rights to be considered by people”.

The centre, which people also know as the velodrome, is now just months away from completion, as these pictures show.

The futuristic 156,000 sq ft arena is being built next to Pride Park Stadium.

Once complete, it will include a national standard 250m indoor cycling track, a sport...

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